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Marketing Management and Communications in the Public Sector【電子書籍】[ Martial Pasquier ]
Item Number 5
＜p＞This updated edition of ＜em＞Marketing Management and Communications in the Public Sector＜/em＞ provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.＜/p＞ ＜p＞With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.＜/p＞ ＜p＞This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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Item Number 5
| Review Count | レビュー件数 | 0件 |
| Review Average | レビュー平均 | 0（5点満点） |
| Shop Name | ショップ | 楽天Kobo電子書籍ストア |
| Price | 商品価格 | 4,972円（税込み） |
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